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1. PPC - Search engine (AdWords, Overture etc.)

At the search engines you spend for each click a user makes on your ad. I will give you a little instance to show you the benefit or disadvantage of spend-per-click and promotional merchandise.

A click can price you up to $100 in the worst case. The average cost per click is mainly 1 to 2 dollars. When you have a monthly spending budget of $1000 you will get up to 1000 exclusive visitors.

Invest $1000 in promotional products and you will get for example 2000 pens with your logo or internet address imprinted on it. Send these pens to your attainable buyers or give it away at trade shows. Now anytime these folks use the pen they will see the logo of your organization.

When these men and women one day need goods you have in your online-shop they will get reminded of your company. If they visit your website now this can be seen as a virtual click. This can be up to 2000 virtual clicks and guests for your internet site.

two. Banner marketing (spend per impression)

You can examine promotional products with banner marketing. Your logo, internet address or solution will be placed on an area with a common size of space. The advantages of promotional merchandise are the much better click-via rates.

The user will see the logo of your company each and every time they use these products. This is like a banner impression at websites. Typically a user will see your banner 1 time when they pay a visit to a site. At promotional items they will see it every single time they use it.

Why shall I use promotional items?

1. The user will see your logo as lengthy as they use it

2. High virtual click-via price and ROI(return on investment) when you give it to the appropriate user groups (Trade shows)

three. Individuals like to get them.

Why shall I not use promotional products?

1. The conversion rate can be near zero if you give the products to the wrong user group

two. Higher investments for a number of expensive promotional merchandise and campaigns [http://www.promofill.com/fulfillment-services/ecommerce-fulfilment/ e commerce fulfillment]