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Branding is no longer only about looks (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual alternatives. 

However, there's far more to advertising than simply looking good. Specially in this web 2.0 times, in which a powerful web presence has become a vital ingredient of your branding strategy, developing the right press mix holds the important thing to building powerful brand value. 

Put simply, a right media combination would mean: 

Creative design solutions (the design, shade, and content of your web site, marketing collateral and ads improve your brand value, attract customers, and produce income) 

Web progress (every product/service worth its name features a web site nowadays, some have certainly fun, animated sites encouraging consumer participation), 

Viral advertising (vitally important in todays age of social networking, adding, podcasting, sites, boards, wikis and what've you) 

Tv commercial creation, print media advertising (conventional media cannot be over looked) 

Ideal films (are becoming essential elements of roadshows, exibhitions and other promotional activities) 

Corporate video production (a very important tool for branding your corporate identity) 

Immediate marketing (marketing collaterals have to be just like effective and resonant with the overall marketing scheme as the communicate directly with the customer) 

Outdoor advertising (hoardings, roadshows, participations in business fairs, displays, and so on) 

There are several involved marketing agencies that have recognized the necessity of the time - developing innovative design solutions that employ user-centric analysis and require systematic and critical thinking. User-centric means knowledge of needs and priorities of end user; the clients' clients, their channel partners, users, and brand communities. 

Therefore if you want to register your company as one that's associated with customer loyalty, you must create a complete package, keeping the customer whilst the primary objective and organizing item experiences around the way they prefer to understand about, examine, select and ensure purchases, connecting models and their activities. [http://www.laughingsamurai.com/ advertising agency strategy]