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Though the new kid on the block, interactive marketing agencies are continuing to dominate style award shows. Previously the strict domain of illustration, graphic design, and photography agencies, interactive and multimedia style has matured into an art kind which can stand on its personal.
Initially, interactive design was thought as getting unique from classic style, and therefore limited to niche awards of its personal. Shows like theCannes Cyber Lions, interactive media awards and lotus awards were developed strictly to fill the interactive niche. But as interactive has matured, the style community has begun to see this art kind in a new light.
For instance, Applied Arts now contains interactive projects in its design awards. Applied Arts is a Canadian magazine devoted to visual communications. For more than 20 years Applied Arts has delivered challenging hitting and crucial industry data to graphic design and style, illustration, marketing, interactive style, and photography experts. Henderson bas not too long ago won 4 awards at the Applied Arts Magazine Awards (henderson bas is Canadas most awarded interactive agency).
One particular of the greatest interactive accomplishment stories of this year was Doves campaign for genuine beauty, a web-only spot designed for distribution by means of youtube and other viral video internet sites. Not only did this campaign win the 2006 Grand EFFIE Award for most successful advertising communications campaign, but also the award for ideal retail account specific or channel advertising and marketing activity at the MAA Worldwide Globe Awards. The Dove video was developed by Ogilvy and Mathers Toronto office, although the retail channel portion was developed by Torontos Capital C.
One particular of the factors interactive design and style has been performing effectively in award shows is the lines amongst interactive and conventional design and style are becoming blurred with time. As demonstrated by the dove evolution campaign, several interactive styles have begun to evolve beyond the laptop screen and into print and retail locations.
Similarly, numerous print and Television advertisements have moved closer to interactive. In Japan, virtually all print advertisement now include small bar codes which can be study with cell phone cameras, which link the advertisement to on the web content. Big firms like Frito Lay have also integrated interactive with Tv by utilizing crowdsourced content material Television commercials which are developed by individuals at home and submitted on the web.
While no 1 can be certain of the future of interactive, one point is for certain: the continuing evolution of interactive as a media will only boost the quantity of interactive projects winning classic media awards. relevant webpage
