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A mailing list is the center of your online business. The old adage "the money is in the list" can not be correct enough -- if you had a list of prospects to contact each and every time you've a new product, you will be able to save a great deal of energy by promoting it to your present list of targeted prospects.
It is possible to develop a specific list of prospects which are thinking about your products by offering a appropriate down load on your site. For example, let us have a look at a very good example -- apple.com. When you get the free iTunes and Quicktime application from their site, they will ask you to complete an name and email type so that they can deliver you offers on songs that you can obtain via -- think where -- iTunes!
The truth is, you don't need to provide such a "heavyweight" download such as a full-feature software like iTunes. Prospects can be attracted by you equally well with some quality freebies like a simple report, a free wallpaper, and etc. The important thing is that the download offers enough value for the prospect to be ready to give away his/her own email address to obtain it.
But, slapping together a simple down load and putting a link in your internet site will not be adequate to attract qualified prospects. You'll need to do some homework to be able for your lead-generating process to work very well for you.
On your own site to begin with, your download form must be placed by you prominently. Preferably, devote a to it and link to that page out of every other page of one's site. That way, there is no way your visitors can not find the down load page, and when they do, you'll receive some of them converted into your prospects!
Also, you've to place only a little effort into promoting your download. Explain and elaborate on the values of the download, and why any visitors should download it. You might think why would anyone wish to move on a giveaway, but most of your guests would be too lazy to take the effort to download it because most of these downloads just sit on the harddisk obtaining digital dirt. It is thus very important to show any visitors why they should download your giveaway. sbobet
